about
SANDA SIMONA began alone, not as a statement, but as a necessity. Founded by Sanda Simona, a Serbian designer, the brand was born in 2021 - between late nights in Belgrade and early mornings in Paris. After graduating from the Institut Français de la Mode (IFM), Sanda honed her craft at houses like Cédric Charlier and & Other Stories before stepping into her own vision.
SANDA SIMONA works outside traditional seasons, releasing collections according to an inner calendar and a clear creative process. Our work is decentralized by choice, built through close collaboration rather than hierarchy. We believe intuition and emotions are forms of intelligence that inform thoughtful, long-lasting design. We reject urgency as a creative value and focus on clarity, quality, and continuity. What we make is intentional, limited, and designed to remain relevant beyond a single moment. Each piece is designed as a wardrobe essential — but with a twist.
SANDA SIMONA is an independent house in the sense that matters most: Every decision is chosen. This is not the rejection of structure. It is authorship.