about

SANDA SIMONA is an independent fashion house based between Belgrade and Paris, rooted in the belief that personal style is the boldest form of self-expression.

Our collections are intentionally small due to our focus on quality, craftsmanship and individuality. Each piece is designed as a wardrobe essential — but with a twist. This is fashion with perspective, made for women who know who they are, or are becoming just that.

Founded by Sanda Janković, Serbian-Montenegrin designer, the brand was born in 2020 — between late nights in Belgrade and early mornings in Paris. After graduating from Institut Français de la Mode (IFM), Sanda honed her craft in houses like Cédric Charlier and & Other Stories, before stepping into her own vision. 

Over the years, she has also collaborated with forward-thinking artists across music and film — including Jon Rafman, DJ Dixon (Transmoderna), Delcore, and more.